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Why People Choose: Backstage Growth and Mia & Codie logos on a blue background with a spotlight.

Why People Choose: Backstage Growth and Mia & Codie logos on a blue background with a spotlight.

When Audience Evidence Changes the Strategy

How audience evidence shaped Mia & Codie’s YouTube strategy—from playlist pathways and creative decisions to the next challenge: turning growing discovery into repeat viewing.

Jacob Kauble

Backstage Notes
How It Works

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